In order to sustain the development of new innovative touristic products there is a need to give to our target group, tourism operators, tourism units all the necessary elements and information that may change them the vision on classic tourism products. We intend to give them Manual on creative tourism and a Study on trends in creative tourism gathering information, methods, knowledge, best practice examples, up dated tourists taste and expectation. This materials, printed and presented on the project website will bring tourism operators closer to the tourism market demand as tourist taste are in a permanent change, due to the economic and social environment. Also smartphone application will help tourists to get up dated information about touristic packages tours, (including those developed within the project), cultural, artistic events from the targeted CB area that may contribute to exchange of tourists between Romania and Bulgaria, will create connection between tourists and tourism operators, tourists being informed what is organized, when, from where/how they can buy tickets, pick up details, etc. Within the project, project team will introduce existing information (new touristic products), further tourism operators will get entrance to be included in the smartphone application, as the created system will allow necessary extensions. A direct support service/measure having as target group - tourists is mass-media campaign focused on TV, that will bring us the expected results. The advertising campaign will be done on a Romanian terrestrial tv station but also on a Bulgarian terrestrial tv station and to broadcast the films (3 for the 3 tours) developed in our project on tv-channels focused on tourism program’s.