The project management activity is a horizontal, permanent activity throughout the project duration, whose main goal is to provide the necessary resources framework for the timely, qualitatively adequate and budget-effective implementation.
In order to have the entire image of the potential target group tourism operators from Romania and Bulgaria that can operate the project touristic packages it is requested to know exactly to whom we are addressing, what potential they have, what kinds of touristic offers are they promoting on the targeted cross border area, what links with foreign tour operators they have. Also there is important to have an up-dated data base with accommodation units that can also promote touristic packages as an additional program except accommodation, meals, sun and beach, transporters of passengers that can be involved on tourists transport within the touristic packages.
In order to prepare “2 days multicultural customs route” ready to be delivered to the tourism operator there are several activities to be done including: 1) documentation for Romanian, Aromanian Tatars, Bulgarian, Roma and Turks customs on weddings; 2) production film of artistic show on multicultural customs on wedding based on an original scenario and artistic representation; 3) elaboration of methodology of the touristic product; 4) elaboration and printings of touristic brochure of “2 days multicultural customs route”.
For direct promotion of the touristic package representatives of targeted group will participate direct to the activity that consists of: 1) presentation of the package, brochure, methodology, film; 2) participation of target group as tourists at the package to see by themselves how is organized and how attractive and profitable can be for both sides - tourists and tourism operators.
In order to prepare to prepare “3 days cross border yachting tour” ready to be delivered to the tourism operator there are several activities to be done including: 1) Service of documentation is necessary in order to establish package timing, possible location, possible cultural and entertainment program and timing of each phase of the program including meals opportunities, accommodation from the study for different levels – 2, 3, 4, 5 stars; 2) Touristic product methodology that will include all necessary steps for creating the commercial offers, together with touristic brochure and documentary film of the product.
Making promotional demonstrative touristic products “3 days cross border yachting tour” tourists can enjoy a new combination: traveling on yachts, on the natural heritage Black Sea and discovering tangible cultural and natural heritages and specific gastronomy, music, as intangible ones. For direct promotion of the touristic tour representatives of targeted group will participate direct to the activity that consists of: 1) presentation of the package, brochure, methodology; 2) participation of target group as tourists at the tour to see by themselves how is organized and how attractive and profitable can be for both sides - tourists and tourism operators.
In order to prepare to prepare “3 days religious route” ready to be delivered to the tourism operator there are several activities to be done including: 1) Service of documentation is necessary in order to establish package timing, possible location, possible cultural and entertainment program and timing of each phase of the program including meals opportunities, accommodation from the study for different levels – 2, 3, 4, 5 stars; 2) Touristic product methodology that will include all necessary steps for creating the commercial offers, together with touristic brochure and documentary film of the product; 3) Production of documentary film of the touristic product; 4) smartphone application.
3 days religious tour will include religious and cultural tangible heritages valorized those not present till now in touristic offers, outside the big tows, in villages, but also well known once such as Catholic, Orthodox, Armenian, Greek Churches, Muslim and bi-ritual temples, completed by traditional cuisine that proves the multiculturalism of the area dating from centuries, preserved in time, showing the tolerance and good understanding between ethnic population of the targeted area as a best practice to be known, as tolerance between ethnicity becomes a more up to date theme. For direct promotion of the touristic tour representatives of targeted group will participate direct to the activity that consists of: 1) presentation of the package, brochure, methodology, film; 2) participation of target group as tourists at the tour to see by themselves how is organized and how attractive and profitable can be for both sides - tourists and tourism operators.
Activities related preparation of 3 days Sand construction festival includes: elaboration of the methodology for festival implementation having all details regarding how is organized, promoted, sustained, how is made the commercial offers including accommodation and meals, rules of the festival, rules of awarding prize, marketing.
Demonstrative 3 days Sand festival will take place in Dobrich district. The tourism operators will be invited to participate to the event in order to see how it is organized, where are the locations to be included in their touristic commercial offers, as per preliminary study inventory, will have a presentation of the methodology, and will assist on the 3 days event. There will be used as competition thematic constructions, by model, different cultural heritages from the targeted area, keeping the multiculturalism as main theme. The participants during the project will be tourists that are already on cross border area and register to participate. Further, these touristic products will be promoted in advance, in order to attract new, dedicated tourists for these events from Romania, Bulgaria, international. Sand Construction festival is an innovative product that can gather those passionate on sand construction and is mostly addressed to the youth, families with children but can be an attraction at any age.
Activities related preparation of 3 days cross border Dance Festival for amateur tourists includes: elaboration of the methodology for festival implementation having all details regarding how is organized, promoted, sustained, how can be made the commercial offer including accommodation and meals, rules of the festival, rules of awarding prize, marketing.
Demonstrative”3 days cross border Dance Festival for amateur tourists” will take place in Constanta county in a location to be established within the project. The tourism operators (tourism agencies, tour operators but also representatives of tourism units) will be invited to participate to the event in order to see how it is organized, where are the locations to be included in their touristic commercial offers, as per preliminary study inventory, will have a presentation of the methodology, and will assist on the 3 days event. The dance festival is an interactive, creative product that will keep the thematic of multiculturalism by organizing special sections for specific ethnic dances that are exemplified previous by a dancer, teaching tourists on different ethnic dances, as intangible heritage. Additional will be included other styles of dance, usually practice on dance competitions for amateurs.
In order to sustain the development of new innovative touristic products there is a need to give to our target group, tourism operators, tourism units all the necessary elements and information that may change them the vision on classic tourism products. We intend to give them Manual on creative tourism and a Study on trends in creative tourism gathering information, methods, knowledge, best practice examples, up dated tourists taste and expectation. This materials, printed and presented on the project website will bring tourism operators closer to the tourism market demand as tourist taste are in a permanent change, due to the economic and social environment. Also smartphone application will help tourists to get up dated information about touristic packages tours, (including those developed within the project), cultural, artistic events from the targeted CB area that may contribute to exchange of tourists between Romania and Bulgaria, will create connection between tourists and tourism operators, tourists being informed what is organized, when, from where/how they can buy tickets, pick up details, etc. Within the project, project team will introduce existing information (new touristic products), further tourism operators will get entrance to be included in the smartphone application, as the created system will allow necessary extensions. A direct support service/measure having as target group - tourists is mass-media campaign focused on TV, that will bring us the expected results. The advertising campaign will be done on a Romanian terrestrial tv station but also on a Bulgarian terrestrial tv station and to broadcast the films (3 for the 3 tours) developed in our project on tv-channels focused on tourism program’s.
The joint marketing strategy for cross border tourism products` development and promotion, including creative tourism will include further marketing and promotional actions that have to be taken after project accomplishment in order to make the 5 touristic products well known in the 2 countries and at international level and to represent a real attraction for tourists and an incentive instrument for tourism operators business development. The strategy will include key marketing concepts, the characteristics of services marketing and tourism marketing, marketing mix for tourism products. It will take into consideration consumer behaviour, evaluation of typologies of tourists and tourist motivations and behaviours, their potential application in the development and marketing of tourism products and the purchase decision-making process, analysis of tourism markets, market segmentation, targeting and positioning in tourism and developing niche markets, competition and competitive advantage. The Joint Strategy will be implemented by the target group represented by tourism operators who are in the same time beneficiary of it. Tourists as final project beneficiaries will get, at the end, the most appropriate touristic offers.
Project strategy for communication took into consideration project promotion and communication of EU financier, projects activities, touristic products taking into consideration target groups - tourism operators, tourists as final beneficiary. Startup activities consist of printing project flyers that presents project objective, target groups, activities and expected results which will be disseminated during project implementation. Publications linked to project packages, brochures are included on the WP implementation also radio and TV promotion. We designed a complex marketing communication strategy considering the interests of the targeted group of this project: tourism operators and tourists as final beneficiary. For this campaign, we used different marketing channels and tools in combination for communicate in an adequate way our project benefits and goals: advertising (television, radio and new media - websites), communication and promotion (through Internet and Social Media platforms).